So you have convinced a client to hire you on. You have convinced them they need to clean up their house’s appearance. You have even convinced them they need to move out briefly to stage the home for sale. But at Open House after Open House, potential buyers seem turned off and move on.
The house is great- plenty of natural lighting, big bedrooms, ample living areas. There is a yard, pool, barbecue space. You even have maintenance records that show the house is in great shape and will remain so for years to come. So, what is going on that is turning away all of these buyers? The house is a steal, yet nobody wants to snap it up!
Have you considered looking at yourself? In their haste to make the sale, many real estate agents forget that they are not just selling a house, but they are selling their business expertise as well. A potential buyer is looking at the agent first and foremost and gauging their opinion of the house on how trustworthy and professional the agent looks.
If you find yourself rolling out of bed and barely making it into the car in time, you need to change your habits. Likewise, if it’s been months since your last haircut and your clothes haven’t been to the cleaners in weeks, you need to start assessing some lifestyle habits to be changed. A little change goes a long way. By purchasing some great cosmetic gear from Belk, you will upgrade your appearance in a flash.
It really is the little things. Put a little effort into how you look, even 1/10th of what you put into turning that house into a beautifully staged home, and you will find you are able to convert sales much more rapidly. Never forget that in sales, you are selling yourself just as much as you are selling the product. In real estate, you can have a beautiful home, but if the agent looks unreliable, potential buyers will pass every time. Turn yourself into an exemplary-looking agent, and buyers will flock to you.